![]() By 1999, as British obscenity laws finally loosened, it went hardcore, as far removed from its original as could be imagined.Ĭonnoisseurs might argue the point, but for us, the glory days of Parade were the 1960s. In the 1980s, the magazine was bought by David Sullivan and rebranded as a monthly software girly magazine, less explicit than his other magazines like Playbirds and Whitehouse, but a world away from the magazine of a decade earlier. As time went on, the magazine became more risqué – reflecting the changes to tabloids of the era, it would be featuring topless glamour models by the 1970s. By this time, a format that mixed glamour girls, humour and tabloid-style scandal and sensationalism was in place and would remain that way for the next couple of decades. ![]() In 1958, it was rebranded as Blighty Parade and had the emphasis changed to make it a pin-up magazine, before finally becoming simply Parade in 1960. Although it initially only lasted until 1920, the second world war saw it revived as a weekly publication in 1939, and this time it lasted far beyond the war. The history of men’s magazines in the UK might be written through the long run of Parade magazine, which began life back in 1916, under the title Blighty, where it was pitched at servicemen in the first world war as a humorous, slightly ribald rival to Titbits and Reveille, two other long-running publications. ![]() Bikini girls and tabloid sensationalism in the pioneering men’s magazine.
0 Comments
Leave a Reply. |